Understanding Pay-Per-View on BIX (For Brands)

On BIX, influencer campaigns run as Pay-Per-View (PPV) Gigs. You set a view goal, fund the budget, and only pay for verified views delivered. Any unused budget is automatically refunded.

How a Gig Works

1. Set your Gig – Choose your view goal, number of creators, platform (TikTok, Instagram, YouTube), and content type. Add your brief.
2. Fund your budget – BIX holds it safely. Undelivered views → unused budget auto-refunded.
3. Approve creators – Review applicants and select who fits your brand.
4. Approve content – Creators submit drafts before posting.
5. Track results – Real-time view tracking; payouts flow pro-rata as views are verified.

Simple Pricing (Examples)

BIX uses predetermined CPM values based on the content type you select when setting up your Gig.

Budget = Target Views ÷ 1,000 × CPM

Example 1 — View target achieved

• Target: 25,000 views
• CPM: $10 (example rate for chosen content type)
• Budget: 25,000 ÷ 1,000 × $10 = $250
• Delivered: 25,200 views → You pay $250 total (payouts stop at 25,000). Any additional views beyond your target are free!‍

Example 2 — Short of view target

• Same setup: $250 budget for 25,000 views at $10 CPM
• Delivered: 18,400 views
• You pay 18,400 ÷ 1,000 × $10 = $184
• Automatic refund: $250 − $184 = $66 refund guaranteed
  

Why Brands Choose BIX Gigs

• Pay only for performance — you’re charged based on the exact number of verified views delivered.‍
• Lower risk — no overpaying for under-delivery‍
• Fast setup — skip outreach; choose from vetted applicants‍
• Full control — approve creators and drafts before anything goes live‍
• Live transparency — real-time tracking and pacing‍
• Refund protection — unused budget returns to your card automatically
  

Ready to launch? Sign up and create a Gig on bix.co, set your view goal, and turn influencer marketing into a predictable, performance-based channel.