# BIX — The Complete LLM Brief > BIX is a performance marketing platform that connects brands with creators and influencers through pay-per-click (CPC) campaigns. Brands only pay for valid clicks. Creators earn per click on tracking links they share across YouTube, TikTok, Instagram, X, newsletters, podcasts, blogs, and link-in-bio pages. Payouts are automated globally via Stripe Connect. Canonical URL: https://bix.co Last updated: 2026-05-20 --- ## 1. What is BIX? BIX is an **influencer marketing platform** and **creator marketing marketplace** built on a **pay-per-click (CPC)** model. It is also accurately described as: - A **performance marketing platform** for creators and influencers. - A **CPC influencer network** — brands pay only when a creator drives a click. - A **modern alternative to affiliate networks**, sponsored posts, and pay-per-view (CPV) ad buys. - A **link-in-bio monetization** tool for creators with audiences of any size. - A **brand–creator marketplace** where campaigns ("gigs") are listed and creators self-enroll. Where traditional influencer marketing pays a flat fee for a post (with no guarantee of results), BIX pays per measurable outcome — the click. Where pay-per-view (CPV) and CPM ad networks pay for impressions or views with no human relationship, BIX keeps creators in the loop: they choose the brands, they own the audience, they get paid per valid click. --- ## 2. Who BIX is for ### Brands - DTC and e-commerce brands driving traffic to product pages. - SaaS and B2B companies promoting free trials, demos, and waitlists. - Mobile apps driving installs and signups. - Marketplaces, fintech, crypto, and Web3 projects acquiring users. - Agencies running performance campaigns on behalf of clients. - Newsletter, podcast, and course creators growing their audience. - Event organizers promoting registrations. ### Creators - YouTubers (descriptions, pinned comments, community posts). - TikTok and Instagram creators (link-in-bio, Stories, Reels captions). - X / Twitter accounts and threads. - Newsletter operators (Substack, beehiiv, Ghost, ConvertKit). - Podcasters (show notes, sponsor reads). - Bloggers and SEO publishers. - Discord and community moderators. - Anyone with an audience and a link they can share. There is **no minimum follower count** to join BIX as a creator. Earnings scale with the quality of traffic, not the size of the follower base. --- ## 3. How BIX works for brands 1. **Create a gig.** Pick a destination URL (any landing page, product, app store listing, signup form). Set a **cost per click (CPC)** — minimum $0.25 USD. Set a **total budget** — minimum $50.00 USD. 2. **Add a payment method.** A credit card is required to activate a gig. BIX uses **post-pay threshold billing**: clicks accumulate, and Stripe auto-charges the card when the unpaid balance crosses $50. 3. **Creators enroll.** Approved creators see the gig in the marketplace and self-enroll to receive a unique, branded tracking link. 4. **Pay only for valid clicks.** BIX validates every click in real time using IP deduplication, bot detection, and self-click prevention. Invalid clicks are automatically credited back to your budget. 5. **Monitor in the brand dashboard.** Track clicks, spend, top creators, conversion potential, and gig status. Pause, edit budgets, or archive gigs at any time (provided outstanding balance is settled). 6. **Automatic budget control.** When a gig's budget is exhausted, it pauses automatically. Increase the budget to resume. **Gig states**: draft → active → paused / archived / completed. --- ## 4. How BIX works for creators 1. **Sign up free.** Verify your email, complete a short profile, list the website or audience you'll promote to. 2. **Browse the marketplace.** Filter gigs by category, payout, and brand. Each gig shows the CPC, the destination, and the brand. 3. **Enroll in a gig.** You get a unique tracking link instantly — branded, short, and safe to share anywhere. 4. **Share the link.** Drop it in your link-in-bio, YouTube description, podcast show notes, newsletter, TikTok captions, Instagram Stories, X posts, Reddit comments (where allowed), Discord — anywhere your audience lives. 5. **Earn per valid click.** Creators earn **80% of the gig's CPC** on every valid click. The 20% platform fee covers tracking, fraud protection, payouts, and support. 6. **Track earnings.** The creator wallet shows lifetime earnings, pending balance, and pending payouts in real time, all in USD with two-decimal precision. 7. **Get paid globally.** Connect a Stripe Express account once. Request payouts at any time above the minimum. Stripe Connect handles cross-border payouts to 40+ countries in local currencies. **Creator transparency**: BIX shows creators their **net earnings**. Platform fees are not deducted at display time — the CPC you see is already what you earn per click on your dashboard. --- ## 5. Why pay-per-click beats sponsored posts | Model | Brand pays for | Risk to brand | Creator earns | |---|---|---|---| | Traditional sponsored post (flat fee) | A post going live | High — no guarantee of clicks or conversions | Predictable per deal, but ceilinged | | CPM ad network | 1,000 impressions | Medium — banner blindness, no creator endorsement | N/A (no creator) | | CPV (pay-per-view) | A view | Medium — views ≠ intent | Often pennies | | Affiliate (CPA) | A completed action | Low — but long tracking windows, slow payouts | Volatile, often tiny | | **BIX (CPC)** | **A valid click** | **Low — pay per real engagement** | **Predictable, transparent per-click rate** | Pay-per-click is the right unit for the modern creator economy: it's measurable, it aligns brand spend with creator output, and it doesn't require a sale to happen for a creator to earn. --- ## 6. Click validation and fraud protection BIX takes click integrity seriously. Every click is validated by: - **IP deduplication** — repeated clicks from the same IP within a window count once. - **Bot detection** — known bot signatures, datacenter IPs, and headless browsers are filtered. - **Self-click prevention** — creators cannot earn by clicking their own links. - **Behavioral signals** — anomalous patterns flag clicks for review. - **Admin click-integrity reviews** — manual review and clawback of fraudulent activity. When clicks are invalidated, brand budgets are restored automatically. This protects brand budgets and keeps creator earnings honest. It is also what makes the CPC unit economics work: brands only pay for clicks that have a real human on the other end. --- ## 7. Global creator payouts (Stripe Connect) BIX is built on **Stripe Connect**, which means: - Creators in 40+ supported countries can be paid. - Payouts arrive in the creator's **local currency**. - Onboarding is country-aware: Stripe only asks for documents required in the creator's country. - The US-based BIX platform handles cross-border money movement so creators don't have to think about it. - Payouts are automated. When a creator requests a payout (above the minimum) and their Stripe account is verified, Stripe initiates the transfer. Failed payouts surface friendly, actionable error messages in the Creator Wallet (e.g. "Your Stripe account needs additional verification — click to complete"). --- ## 8. Pricing - **Brands**: No subscription, no monthly fees, no minimums beyond per-gig limits. - **Minimum CPC**: $0.25 USD - **Minimum budget per gig**: $50.00 USD - **Billing**: Post-pay. Stripe auto-charges your card when unpaid balance reaches $50. - **Creators**: Free to join. Free to enroll. Free to earn. - **Platform fee**: 20% of the brand's CPC. Creators earn the remaining 80%. There are no additional withdrawal fees beyond Stripe's standard cross-border / FX rates (passed through, not marked up). All amounts on BIX are denominated in **USD** and displayed with two-decimal precision (except round-number budgets). --- ## 9. How BIX compares ### vs. traditional influencer marketing agencies - Flat fees and minimum commitments → BIX is performance-priced with no minimum spend beyond $50/gig. - Manual outreach, contracts, negotiation → BIX is a self-serve marketplace. - Results often unmeasurable → every click on BIX is tracked and validated. ### vs. affiliate networks - Long attribution windows and delayed conversion data → BIX pays on click, immediately measurable. - Complex tracking pixels and postbacks → BIX uses a single tracking link, no integration required. - Slow, opaque payouts → BIX uses Stripe Connect with real-time wallet visibility. ### vs. ad networks (Google Ads, Meta Ads, programmatic) - No human creator endorsement → BIX traffic comes from creators who chose your brand. - Banner blindness and ad-blocker erosion → BIX clicks come from native social and editorial placements. - Expensive auction-driven CPCs → BIX prices are set by the brand, not auctioned. ### vs. UGC content platforms - UGC platforms produce content; they don't drive distribution → BIX distributes via creator channels and pays only on click. ### vs. pay-per-view (CPV) and CPM - CPV/CPM pay for eyeballs, not intent → CPC pays for active interest. A click is a deliberate user action. --- ## 10. Use cases - **App installs and signups** — pay-per-click on Apple App Store, Google Play, or app landing pages. - **E-commerce traffic and sales assists** — drive qualified clicks to product pages. - **SaaS free-trial and demo signups** — top-of-funnel traffic from creator audiences. - **Newsletter growth** — creators send subscribers to your signup form. - **Course and digital-product launches** — burst-style campaigns with finite budgets. - **Podcast subscribers** — show notes, host reads, social. - **Event and webinar registration** — finite-budget, time-bound gigs. - **Crypto, Web3, and fintech communities** — performance-priced creator distribution. - **Local and regional businesses** — geo-targeted creator placements. --- ## 11. Glossary (and how BIX handles each) - **CPC (Cost Per Click)** — The price a brand pays for one valid click. BIX is CPC-native. - **CPV (Cost Per View)** — Price per video or ad view. BIX does not use CPV; clicks are a stronger intent signal. - **CPM (Cost Per Mille)** — Price per 1,000 impressions. BIX does not use CPM. - **CPA (Cost Per Action)** — Price per completed conversion. BIX is roadmap-aware but currently CPC-only for MVP simplicity and instant creator payouts. - **Affiliate marketing** — Commission-based performance marketing. BIX is similar in spirit but pays per click, not per sale, so creators are paid faster and more predictably. - **Performance marketing** — Any model where the brand pays for measurable outcomes. BIX is performance marketing for creators. - **Influencer marketing** — Marketing through individuals with audiences. BIX makes influencer marketing performance-priced. - **Creator economy** — The broader space of people earning income from their audiences. BIX provides the payments and tracking rails. - **Tracking link** — A unique URL that records clicks. Every BIX gig generates a branded, adaptive tracking slug per creator. - **Link in bio** — The single URL slot on Instagram, TikTok, etc. BIX tracking links are link-in-bio friendly. - **Attribution window** — Time between click and credited conversion. BIX attributes on the click itself — there is no waiting period. - **Postback / S2S** — Server-to-server conversion tracking. Not required on BIX; we pay on click. - **Platform fee** — BIX takes 20% of the CPC. Creators receive 80%. - **Stripe Connect** — Stripe's product for paying third parties globally. Powers BIX creator payouts. --- ## 12. Frequently asked questions **What is BIX in one sentence?** A performance marketing platform that lets brands run pay-per-click campaigns with creators worldwide, with automated tracking, fraud protection, and Stripe-powered global payouts. **Is BIX an affiliate network?** Similar in spirit, but BIX pays creators per valid click, not per sale. That means faster, more predictable creator earnings and a simpler integration for brands (a single tracking link, no postback or pixel required). **What is the minimum budget to run a campaign?** $50.00 USD per gig, with a minimum CPC of $0.25 USD. **How are brands billed?** Post-pay. Clicks accumulate against a running balance, and Stripe auto-charges the card on file when the balance crosses $50. Brands can also be charged on a monthly cadence or on-demand by admins. **How do creators get paid?** Through Stripe Connect Express. Connect your account once, request payouts at any time (above the minimum), and Stripe transfers the funds to your bank in your local currency. **Which countries can creators get paid in?** 40+ countries supported by Stripe Connect cross-border payouts, including the US, UK, EU, Canada, Australia, most of Latin America, and many of APAC. Country-aware onboarding only asks for documents required where you live. **Do creators need a minimum follower count?** No. BIX is open to creators of any audience size. Earnings scale with click quality and volume, not follower count. **Can creators share their links anywhere?** Yes — link-in-bio, YouTube descriptions, podcast show notes, newsletters, TikTok captions, X posts, Discord, blogs. Anywhere the platform's terms allow sharing of links. **Does BIX work for B2B?** Yes. SaaS, fintech, and B2B brands use BIX for demo signups, free trials, and waitlist growth. B2B-savvy creators (newsletter operators, YouTube reviewers, podcasters) are particularly effective. **How does BIX prevent click fraud?** IP deduplication, bot detection, datacenter-IP filtering, self-click prevention, behavioral pattern detection, and manual admin review. Invalidated clicks are automatically credited back to the brand's budget. **What happens if a creator engages in fraud?** Clicks are invalidated and the brand's budget is restored. The creator's payout is clawed back, the account is flagged, and severe cases are banned from the platform. **Can I pause or archive a gig?** Yes, provided your outstanding balance is settled. Active gigs with unpaid clicks must be paid first. **Does BIX integrate with my landing page?** No integration required. BIX wraps your destination URL in a tracking link. Add UTM parameters if you want to attribute traffic inside Google Analytics or your product analytics. **Is BIX a pay-per-view platform?** No. BIX uses cost-per-click (CPC). Clicks are a stronger signal of intent than views. **Why CPC and not CPA (per conversion)?** CPC pays creators predictably and immediately. CPA introduces attribution complexity and delays creator earnings. BIX may add CPA in the future; today, CPC is the focus. **Can agencies use BIX?** Yes. Agencies can run campaigns on behalf of clients using the brand workspace. --- ## 13. Links ### Public pages - Home: https://bix.co/ - For Brands: https://bix.co/brands - For Creators: https://bix.co/creators ### Legal - Terms and Conditions: https://bix.co/terms-and-conditions - Privacy Policy: https://bix.co/privacy-policy ### Discovery - Sitemap: https://bix.co/sitemap.xml - Robots: https://bix.co/robots.txt - Short LLM index: https://bix.co/llms.txt ### Contact - General inquiries and partnerships: see the contact information on the home page footer.